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Should Your Business Focus on Product Quality or Delivery?

Updated: Apr 23, 2023

Which Should Take Priority

As a marketer, I've seen firsthand how important both product quality and delivery are to the success of a business. However, when it comes down to it, product quality should always be a top priority.

Think about it - customers come to your business because they're looking for a specific product or service. While fast delivery times and great customer service are important, they won't matter much if the product itself is subpar. Customers won't return to your business if they're unhappy with the product, regardless of how quickly it was delivered.

That being said, delivery is still important. In today's fast-paced world, customers expect to receive their orders quickly and efficiently. If your business can offer fast and reliable delivery, it will set you apart from competitors who can't deliver as quickly.

So, I don't think there will ever come a time when delivery is more important than product quality. However, we are already in a time where delivery is an important factor in a customer's overall experience with a business.

Let's look at an example. Say you run a bakery and are known for your delicious cakes. Your cakes are made with high-quality ingredients, and customers rave about the taste. However, you're struggling with delivery times - customers often have to wait a week or more to receive their cake. In this scenario, it's clear that product quality is not the issue - it's the delivery that needs improvement. By working to improve delivery times and offering fast and reliable service, you'll be able to offer a well-rounded customer experience that includes both high-quality products and efficient delivery.


In conclusion, while delivery is an important aspect of the customer experience, it should never come at the expense of product quality. By prioritizing both product quality and delivery, you'll be able to create a successful business that appeals to customers and sets you apart from competitors.

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